Where do you set your radio dial in an emergency or community concern? Do you still have an alarm clock that wakes you up to the news on a local radio station? Or as Kim described, where do you go to hear the most creative and attention getting advertisements? Might be KNCO or Star94FM. Nevada City Rotarian Kim Stewart is behind the scenes and on the front lines as Sales Manager at our beloved local radio station.
At last week's Social, Kim highlighted the value of local radio speaking directly to our local audience when it comes to community outreach and effective marketing. She built the case for the power of bridging digital marketing with radio as a powerful approach for “warming up the algorithm” so the audience is primed for your message. Kim shared fun examples of KNCO ads to hone her point that radio gets into “the theater of the mind” and thus radio ads have the highest recall of any other media. She also noted that radio is a “green industry” based on the thousands upon thousands of low tech radio towers installed decades ago that don’t require a lot of power. Especially proud, she noted that in 1989 KNCO was nationally recognized for broadcast excellence among major stations across the nation with the NAB Crystal Radio Award for coverage of the 49er Fire. We were so lucky to hear her craft talk. Over the years, our Club has partnered with KNCO/Star94FM in many ways. We could not host Paws and A Cause without Kim and emcee Paul Haas along with the generous support of Tom Fitzsimmons and the radio team.
Editor's note: Speaking of awards, President Louise had an important reason for not being at our Social. Thursday night the Nevada County Association of California School Administrators honored Louise with the Retired Administrator of the YearAward recognizing her extraordinary leadership and contributions over her extended career as a teacher, principal, Superintendent of NJUHSD, and Member, Nevada County Board of Education. Congratulations, Louise. We all are very proud of you!
March is Water, Sanitation and Health month for Rotary International. Dubbed WASH, clean water is one of Rotary’s areas of focus. Since 2013, The Rotary Foundation has invested in over 2,000 Global Grants Projects for over$130 million. A current initiative is the WASH Schools Target Challenge to address the most pressing water, sanitation, hygiene and education needs in Belize, Honduras, Guatemala, India and Kenya. Here’s a brief video about these projects.
We’ll have a special panel discussion with Nevada County Pride on Breaking Down the Barriers at our 12:15pm lunch meeting on March 13 at Bodhi-Hive. They’ll need a little extra time so please come early to get your lunch and have some fellowship. We’ll move straight into the presentation after our opening agenda.
March will be a busy month with our Area 4 Foundation Roundup on Sunday,March 16 at 3:30 at the Horsemen’s Lodge. Please register here for RoundUp.
Then, on March 20 we’ll be back at Roundtable Pizza at 5:30 where Karen McDonald will share her craft talk. Saturday March 22 is our Area Music Contest, 2pm at GV Methodist Church.
District 5190 ~ We're heading to Fallon, NV for our 2025 annual district conference. Fallon is the "Oasis of Nevada". There is a lot to do and see in this beautiful area!
For a few days in May, Fallon will be Rotary's premier tactical inspiration center! You won't want to miss this event. Fallon Naval Air Station (NAS) is home to the Fighting Saints of VFC-13, the Desert Outlaws of Strike Fighter Wing Pacific, and the Naval Strike Air Warfare Center, Fallon NAS serves as the Navy’s premier tactical air warfare training center. Saturday evening keynote speaker Tyrie Merrill Smokejumper and Winner of Race to Survive New Zealand will be unforgettable!
Rotarians from District 5190 will be taking over the city on the weekend of May 2nd - 4th, 2025 to celebrate a year of Magic and Music with DG Dennis. Join the fun, learning and inspiration.
A wellness care project for local children in partnership with East Cape Health Clinic and Rotary Club of Los Barriles Cabo Este A tradition we started in 2015!
It’s not too late to join the trip! Contact Kelly at klbabineau@gmail.com if you are interested in going.
Board Meetings are held on the second Monday of the month. Our March10 meeting is at 5:30pm to better accommodate schedules among our new board. It will be via Zoom with President Louise.
Not a Board member but want to join us? Contact Robin or reply to this Rotario for instructions. All club members are encouraged to attend a meeting. Location subject to change, please ask.
Especially proud, she noted that in 1989 KNCO was nationally recognized for broadcast excellence among major stations across the nation with the NAB Crystal Radio Award for coverage of the 49er Fire. We were so lucky to hear her craft talk. Over the years, our Club has partnered with KNCO/Star94FM in many ways. We could not host Paws and A Cause without Kim and emcee Paul Haas along with the generous support of Tom Fitzsimmons and the radio team. 
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